I HELP DRIVEN MEN
DROP FAT, BUILD LEAN MUSCLE & GET DISCIPLINED

I HELP DRIVEN MEN

DROP FAT, BUILD LEAN MUSCLE & GET DISCIPLINED

THE CXO MOVEMENT

Men's Fitness & Mindset Movement

THE CXO SYSTEM 🤜🏼🤛🏼

Action Plan

Get a clear roadmap to success from the start and be held accountable to executing it

Board

Get who and what you need in your world to support you to get strong and disciplined

Consumables

It's time to dial in your nutrition, learn the levers to pull to get the result you want

Drive

Understand the methods of success in optimising them so you can be at your best

Exercise

Get a personalised plan so you're never guessing what to do to get strong and fit for good

HOW THE GENTS ARE LOOKING 🚀

WHAT THE GENTS ARE SAYING 🚀

MORE OF... WHAT THE GENTS ARE SAYING 🚀

"Johnny is a terrific coach with a positive go get it attitude. I have no hesitation in recommending John for your fitness needs. It is appropriate to add that he is also a friendly and pleasant fellow to work with." Rory Murphy

"Great coach who keeps you accountable and gets the balance right." Anthony Kazamias

Johnny’s approach and tailored programs has helped me to shed 6kg of fat and tone up in a little under 8 weeks! He has helped me achieve this through clever accountability processes balanced with showing me how to make changes to my eating habits and exercise program for maximum results. John Fry

"Johnny is an excellent coach - highly knowledgeable, professional and has great empathy with his clients / students. He works with you to achieve your goals, sets challenges and as once said, “John, you always walk away from one of your sessions knowing you have worked hard, achieved something, gained a step towards your goals and motivated to return for more”. Alan Hustwick

"Coaching with Johnny has been one of the best decisions I’ve made in my journey. If your looking for a coach who will push you and get you results then look no further." Ryan Cheng

"Johnny is a great coach, I have been working with him for 12 months and his coaching continues to enable us to improve our health & wellness." Andrew Beckman

"Great coach and great guy. Thinks of everything no matter what your goals are. Would recommend him to anyone and everyone." Joe Cox

Johnny Salmon's coaching has been an incredible catalyst for positive change in my life. From the start, John took the time to truly understand my goals, including my aspiration to join the defence force, as well as the challenges I faced in building discipline and improving my diet. I’ve never felt like I was doing this alone." Andrew McIntosh

"If you're looking to lose weight, build muscle, and improve your nutritional knowledge, Johnny is the coach for you! Thanks to his guidance, I've already lost over 10kg, and I love how his CXO app keeps me accountable every day. Highly recommend!" Pete Chounding

" I’ve had a few fitness coaches and Johnny has been the best! He doesn’t talk like a typical coach, he is very eloquent and good at getting me to motivate myself (with his help). I really liked the videos that he has shot himself, as they helped me with my form and I still hear his instructions in my head sometimes!" Paulie Friedman

"Johnny is a fantastic coach who knows his stuff and is very knowledgeable. He also has a great sense of humour, so every session is filled with a laugh. Johns positive attitude will empower you to reach your goals." Ralph Arthur

"I had such a great (and successful) experience working with Johnny. He broke down my training and simplified everything for me. If I ever had questions he would respond super quick and provide video demonstrations if needed. Every step of the way he went above and beyond and helped me develop a positive relationship with nutrition and exercise. If you need to make a positive change in your life, Johnny is the guy!" Carl Podlich

"Johnny's a great coach and super knowledgeable. He's always available for questions and support when needed. Highly recommend!" Chris Scheib

"Have been training with Johnny for around 12 months now - no regrets. Great motivator, great coach & great bloke. Keeps me accountable + I'm seeing good progress already. Recommend."

Andrew Hermes

"I can't express enough how grateful I am for the innovative program offered by CXO which has been instrumental in helping me stay motivated and focused on my fitness goals. What sets CXO and Johnny apart is an ability to provide remote support and guidance, regardless of my geographical location."

Ryan Buckland

"Fantastic coach and really helps with the motivation to train and transform your life. Also a really nice person which is always a plus when dealing with people. Highly recommend!"

Peter Gabriel

"Johnny is the best coach I have ever had. It's not just business to him it's personal. He wants to help and see you achieve your goals. 100% recommend." Marcos Millios

MEET YOUR COACH 👊

Johnny Salmon

Hey Legend. I'm Johnny. Great to have you here.

I'm a former Queensland Police Service Officer who decided to go all in on coaching men after a near decade long frontline policing career.

I know exactly what it’s like to pour everything into your work or business and still feel like something is missing. A few years ago, I was in the trenches—working nonstop, chasing bigger goals, and telling myself I’d "get back on track" with my health when things settled down. But they never did. I lost my muscles, gained a heap of body fat and felt terrible in body and mind.

I was exhausted, short-fused, and my energy crashed when I needed it most. My body wasn’t where I wanted it to be, but worse—my mind was clouded. The business was growing, but I wasn’t. My relationships weren’t as strong as they should have been, and I knew deep down that something had to change.

That’s when I made the decision: If I was going to lead, I had to lead from the front. No more excuses, no more waiting for the perfect time. I built a system that allowed me to take control of my fitness, sharpen my mindset, and show up fully—not just in my work/business, but for my family, my team, and myself.

Now, I coach other men who are where I was. Driven, ambitious, and successful on paper, but feeling stuck in their own body and mind. I help them take back control—without burning out, without wasting time on guesswork, and without sacrificing their work/business in the process.

Because when you operate at your best, everything rises with you. More energy, more clarity, better leadership, stronger relationships. That’s what I help my clients achieve, and that’s why I am building the CXO Movement—to give men the tools, structure, and accountability they need to win.